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No. 0047
Published
Repeat creator partnerships outperform one-off deals, and YouTube leads the platform mix
Why it matters
63 percent of brand and creator relationships are still one-offs, yet repeat partnerships consistently deliver stronger commercial performance. YouTube leads for sustained collaborations, ahead of TikTok and Instagram on long form integrations. 74 percent of brands now fund creator work with a dedicated budget line.
The source
Tubefilter
Repeat creator partnerships outperform one-off deals, and YouTube leads the platform mix
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