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No. 0489
Published
Publishers Are Spending Hundreds of Millions a Month Buying Traffic
Why it matters
Publishers are pouring hundreds of millions monthly into buying traffic to prop up audience numbers as organic search erodes. It exposes how fragile some audience metrics have become in the AI-search era. A caution for brands evaluating publisher partnerships on reach claims alone.
The source
Adweek
Publishers Are Spending Hundreds of Millions a Month Buying Traffic
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