No. 0453
Published
AI Overviews may be affecting Shopping ad CTR and impressions
Why it matters
New data suggests Google's AI Overviews are shrinking Shopping ad impressions even as click-through rates rise, concentrating clicks on higher-intent searches. That's an early signal AI Overviews are reshaping paid shopping funnels, not just organic listings. Worth tracking shopping campaign impression volume as a leading indicator.
The source
Search Engine Land
AI Overviews may be affecting Shopping ad CTR and impressions
Read the original at searchengineland.com , opens in a new tab