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No. 0061
Published
PR roundup: when AI fakes the experts, livestreamers beat the algorithm, and Swatch breaks the internet
Why it matters
Two things worth keeping. First, Twitch has produced 168 top ranked US born creators, more than TikTok (143), Instagram (142) and YouTube (105): long form, personality driven livestreaming builds deeper loyalty than algorithm optimised short form, and the platform most media plans still treat as niche deserves a bigger seat. Second, the Swatch and Audemars Piguet "Royal Pop" drop: a 2,500 percent spike in mentions, 182,000 mentions and 18.26 billion potential impressions across 1 to 18 May, and a TikTok announcement post at 2.3 million views and 65 percent engagement. It worked because of the tension between the two worlds, which gave people something to argue about.
The source
PRNews
PR roundup: when AI fakes the experts, livestreamers beat the algorithm, and Swatch breaks the internet
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