No. 0455
Published
People Aren't Leaving Google For AI. They're Using Both
Why it matters
This piece reconciles two seemingly contradictory findings: audience-overlap data shows most ChatGPT users still use Google, while query-volume data shows real erosion in search clicks. The takeaway is that GEO and traditional SEO measurement need to be read together, not treated as a zero-sum swap. Good grounding for pushback on 'AI is killing search' narratives.
The source
Search Engine Journal
People Aren't Leaving Google For AI. They're Using Both
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