No. 0471
Published
How 7 Brew's first CMO is marketing the fastest-growing brand in the US
Why it matters
7 Brew's first CMO, a former KFC marketer, is driving growth through culture-led campaigns and a tightly integrated loyalty app rather than paid media scale. A useful case study in what a marketing org looks like at the moment a fast-growing challenger brand hires its first dedicated marketing leader.
The source
Marketing Dive
How 7 Brew's first CMO is marketing the fastest-growing brand in the US
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