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No. 0492
Published
Daily Mail Launches Unit to Push Social Video to 33% of Direct Ad Revenue by 2027
Why it matters
The Daily Mail is standing up a dedicated unit built on creator-led franchises, targeting social video to climb from 20% to a third of direct ad revenue by 2027. It signals publishers competing head-on with creators for branded-content budgets. For brands, more premium, brand-safe creator inventory is about to come from unexpected places.
The source
Adweek
Daily Mail Launches Unit to Push Social Video to 33% of Direct Ad Revenue by 2027
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