No. 0484
Published
Le Monde Says AI Overviews Haven't Hurt Its Audience So Far
Why it matters
Le Monde reports that Google's AI Overviews have not yet dented its audience, a rare first-party data point against the zero-click panic. It suggests strong brands with loyal direct traffic may weather AI search better than feared. A useful counterweight when modeling referral-traffic risk for owned content.
The source
Search Engine Journal
Le Monde Says AI Overviews Haven't Hurt Its Audience So Far
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