No. 0469
Published
Getting Your Product Into ChatGPT Isn't The Hard Part, Getting It Through Checkout Is
Why it matters
Products are increasingly surfaced correctly inside ChatGPT's shopping features, but conversion drops once the flow hands off to checkout. The bottleneck for AI-driven commerce right now isn't visibility or citation, it's transaction friction, a different problem to solve than the one most GEO advice focuses on.
The source
Search Engine Journal
Getting Your Product Into ChatGPT Isn't The Hard Part, Getting It Through Checkout Is
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