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No. 0113
Published
Kia takes a Reddit staple for a spin during WNBA All-Star Weekend
Why it matters
A Kia AMA on Reddit where a physical claw machine picked pre-screened questions, answered live on video, drawing 61,000 views in 72 hours on a platform most auto brands ignore. The gimmick is not the claw machine, it is that a car brand showed up somewhere unexpected and answered questions in public. Note the method: manufacture the occasion rather than wait for comments worth answering.
The source
Marketing Dive
Kia takes a Reddit staple for a spin during WNBA All-Star Weekend
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