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No. 0106
Published
Kai Cenat's Streamer University was a masterclass for brands looking to tap creators
Why it matters
A five day creator bootcamp on Twitch that peaked at 1.2 million concurrent viewers and close to 58 million hours watched. Brands did not buy placements around it, they funded a format creators actually wanted to attend, renting relevance from a creator owned IP rather than building their own. The audience showed up for the format, not the sponsors, and the sponsors still got the reach. The unit that generates community is the format, not the brand.
The source
Digiday
Kai Cenat's Streamer University was a masterclass for brands looking to tap creators
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