No. 0183
Published
Instagram unveils its first new logo in over a decade
Why it matters
Instagram has replaced the gradient camera mark it has carried since 2016, its first substantial identity change in more than ten years, to a split reception. The design debate is the least consequential part of it. Platform glyphs live on packaging, signage, event backdrops, end-cards and press kits, so a logo change is really an asset management problem across a surface far wider than any social team controls.
The source
Social Media Today
Instagram unveils its first new logo in over a decade
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