No. 0470
Published
Campbell's heats up digital focus amid marketing reformulation
Why it matters
Campbell's says social, influencer, and e-commerce channels will make up 85% of its working media budget as it modernizes. That's a concrete, quotable budget-shift number from a legacy CPG brand, useful ammunition when making the case internally for reallocating spend away from traditional media.
The source
Marketing Dive
Campbell's heats up digital focus amid marketing reformulation
Read the original at marketingdive.com , opens in a new tab