No. 0022
Published
EV marketing's big pivot, from planet to person
Why it matters
With EV share facing its first projected annual decline since 2011, auto brands are dropping environmental messaging for convenience, performance, total cost of ownership and lifestyle fit. Hyper targeted work with micro influencers in automotive niches is replacing broad reach brand campaigns. "What does this EV do for me" now beats "what does this EV do for the planet".
The source
Marketing Brew
EV marketing's big pivot, from planet to person
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