No. 0235
Published
DiVine, Vine's successor, opens to the public with Taco Bell as first brand partner
Why it matters
The six-second video app backed by Jack Dorsey launched publicly with Taco Bell signed as its first official brand partner. It enforces strict anti-AI-content rules and positions itself on creative collaboration and user ownership rather than algorithmic distribution. Taking the first slot on a new platform buys disproportionate attention for very little spend.
The source
Tubefilter
DiVine, Vine's successor, opens to the public with Taco Bell as first brand partner
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