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No. 0075
Published
Creator trends: Toyota Racing taps Kareem Rahma, J.Crew runs a creator summer camp
Why it matters
Toyota Racing collaborating with Kareem Rahma of "Subway Takes" on YouTube, plus J.Crew's creator summer camp and Rhode's destination trip. What these have in common is buying into a creator's existing format and audience rather than scripting a brand one. The win is borrowing the format and the credibility, not just the reach.
The source
Ad Age
Creator trends: Toyota Racing taps Kareem Rahma, J.Crew runs a creator summer camp
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