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No. 0262
Published
Creator fit beats follower count for brands: here's what the numbers say
Why it matters
CreatorIQ surveyed 5,095 creators across 100 regions with Influencers.club. Brands rank creator suitability first and content performance second, with follower count only eighth, yet pay is still strongly indexed on follower count across every platform. On the creator side 67 percent earn under 10,000 dollars a year and compensation has become the top expectation from a partnership, up 16 points on 2025. A rare dataset measuring the gap between stated selection criteria and actual payment structures.
The source
Marketing Dive
Creator fit beats follower count for brands: here's what the numbers say
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