Home / creator-economy / No. 0240
No. 0240
Published
Chipotle broadens Gen Alpha marketing with Salish Matter collab
Why it matters
Chipotle partnered with a 16-year-old YouTube and TikTok creator on a custom Kids Meal, the first time the chain has built a personalised menu item around a young creator. It is product co-creation rather than a content buy, which gives the partnership something to point at beyond a post. A useful reference for brands trying to reach Gen Alpha without talking down to them.
The source
Marketing Dive
Chipotle broadens Gen Alpha marketing with Salish Matter collab
Read the original at marketingdive.com , opens in a new tab