Chinese brands poach Hyundai, Kia drivers as they gain ground in Germany

Why it matters

Chinese automakers took 3.8 percent of German registrations in the first half of 2026, with MG and BYD converting Korean brand owners in particular. Survey data suggests nearly half of Hyundai and Kia owners would consider switching to a Chinese vehicle. The value-brand segment is where the defection is happening first.

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