Home / measurement / No. 0114

No. 0114

Published 12 August 2026

As AI reshapes brand visibility, IAB attempts to clean up measurement

Why it matters

The IAB published a playbook to standardise how brand visibility is measured inside AI powered platforms, explicitly to create a shared vocabulary as vendor tools multiply. It is an attempt to fix definitions before every vendor ships its own metric. Whoever adopts a standard early avoids rebuilding their baseline later, which matters when a measurement RFP and a GEO vendor selection are both in flight.