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No. 0253
Published
After becoming China's answer to YouTube, BiliBili has its eyes on the rest of the world
Why it matters
The seventeen-year-old Chinese video platform is opening offices in Western cities and shipping a revamped global app. Its distinctive features are danmu scrolling comments and direct fan funding, both built around participation rather than passive viewing. It arrives as a third option in a market where creators are already being fought over by YouTube and Netflix.
The source
Tubefilter
After becoming China's answer to YouTube, BiliBili has its eyes on the rest of the world
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