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No. 0232
Published
YouTube is reportedly offering creators millions if they don't sign deals with Netflix
Why it matters
YouTube is paying top creators large retention sums to stay exclusive while Netflix recruits them, and reportedly excludes those who sign elsewhere from marketing pushes and some revenue-sharing. The scarce asset is no longer distribution but the creator relationship, and platforms are now bidding for it with cash. For brands, a creator under a platform retention deal arrives with contractual constraints attached.
The source
Tubefilter
YouTube is reportedly offering creators millions if they don't sign deals with Netflix
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