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No. 0280
Published
X creates a new revenue model for creators, but will it actually win them over
Why it matters
X launches its Original Content Rewards Program next month, paying creators for quality original posts rather than raw engagement. The obstacle is not the payout formula but the feed itself, which media buyers and creator agents say erodes the value of anything published there. A revenue model cannot fix a context problem. Worth watching as a test of whether money alone can pull creators back to a platform they have written off.
The source
Digiday
X creates a new revenue model for creators, but will it actually win them over
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