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No. 0017
Published
Why more brands are rethinking influencer marketing with gamified micro-creator programs
Why it matters
American Eagle, Express, Home Depot, Lowe's and Sephora are replacing one-off influencer deals with always-on gamified programmes where small creators earn points, commissions and early access for consistent output. Platforms like Kale operationalise it at scale, turning micro-creator participation into a loyalty engine: the influencer stops being an ad unit and becomes a community participant.
The source
Digiday
Why more brands are rethinking influencer marketing with gamified micro-creator programs
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