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No. 0373
Published
Why Dr. Squatch is investing in experiences, not ads, with IShowSpeed
Why it matters
Dr. Squatch is putting budget into a live creator experience with IShowSpeed rather than traditional ad placements, betting a memorable moment travels further than paid media. It's another data point for the shift from campaign-based creator deals toward experiential, always-on partnerships. Useful benchmark when pitching experience-led creator activations.
The source
Marketing Dive
Why Dr. Squatch is investing in experiences, not ads, with IShowSpeed
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