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No. 0157
Published
Why Disney is bringing TikTok creators inside Disney+
Why it matters
Disney is pulling creator content into Disney+ itself rather than leaving it on the platforms where it was made. The logic is that creators bring discovery behaviour a subscription service cannot manufacture. It inverts the usual model where an owned channel pushes content out to social.
The source
The Drum
Why Disney is bringing TikTok creators inside Disney+
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