Why Aeropostale is investing in creator-led episodic shows

Why it matters

Aeropostale is funding an episodic series built with creators as showrunners rather than buying one-off posts. The brand pays for a format it can run again instead of a single burst of impressions. Episodic is the rare creator format that compounds, because the audience comes back for the show. It also makes the creator relationship renewable rather than transactional.

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