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No. 0210
Published
USA Fencing relies on creators to attract new fans ahead of the 2028 Olympics
Why it matters
USA Fencing is leaning on creator partnerships rather than traditional media to build audience ahead of LA 2028, citing research that 49% of Gen Z sports fans discover new sports through fan-made content rather than broadcast. It is a clear signal that niche and federation-level sports properties now treat creators as a primary discovery channel, not a add-on. Worth watching as a template for other under-exposed sports and leagues courting younger audiences.
The source
Digiday
USA Fencing relies on creators to attract new fans ahead of the 2028 Olympics
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