TikTok launches newsletter to share creator insights

Why it matters

TikTok launched The Creator Cut, a Substack newsletter spotlighting creator livestreaming strategies, part of its push to grow TikTok Live and live commerce in the mold of Douyin. So what: a direct window into what TikTok wants creators optimizing for on Live, useful for briefing talent and anticipating where the platform's product focus is headed next.

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