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No. 0472
Published
The Power of Causing a Crisis: What Meta's Payout Can Teach About Advocacy Communications
Why it matters
Meta's settlement payout became a communications win for the advocacy groups involved, who used it to amplify their cause well beyond the settlement's actual terms. A reminder that a legal or regulatory outcome can be a bigger earned-media opportunity for the other side than for the company writing the check.
The source
PRNEWS
The Power of Causing a Crisis: What Meta's Payout Can Teach About Advocacy Communications
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