No. 0266
Published
The new AI playbook: the rules brands are setting around customer-facing content
Why it matters
A survey of how large advertisers including Goodwipes, Hilton and Unilever are codifying where generative AI may touch customer-facing work: heavy use upstream in production and optimisation, tighter constraints the closer output gets to the customer. These are written internal rules rather than public positions, and they are being set before an incident rather than after one. The workable version governs where AI output appears, not whether AI was used, because rules written the other way round cannot be enforced.
The source
Digiday
The new AI playbook: the rules brands are setting around customer-facing content
Read the original at digiday.com , opens in a new tab