No. 0437
Published
The big winners and losers in U.S. website traffic over the past year
Why it matters
ChatGPT traffic surged 48% over the past year while Bing traffic fell 50%, a clear sign that AI chat interfaces are becoming a real substitute for traditional search entry points. This is hard, comparative evidence of where discovery traffic is actually migrating, not speculation. Anyone tracking referral traffic mix should start segmenting AI-assistant referrals separately from classic search referrals now.
The source
Search Engine Land
The big winners and losers in U.S. website traffic over the past year
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