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No. 0041
Published
Target tears down its creator programme and builds two new ones
Why it matters
Two programmes launched in early May. Club Target (1 May) is gamified and tier based, open to anyone in the US with 500 followers or more, built on weekly TikTok and Instagram challenges with gift cards and commission. Target Ambassadors (6 May), powered by LTK, is invite only for established creators with higher commissions and performance bonuses. Mass participation at the base, premium partnership at the top: the dual track is becoming the retail default.
The source
Target Corporate
Target tears down its creator programme and builds two new ones
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