No. 0017
Published
State of social media marketing 2026: AI is universal, impact and brand safety are not
Why it matters
82 percent of marketers use AI daily but only 35 percent report significant productivity gains. 67 percent plan to increase influencer budgets. 83 percent of US digital media experts flag brand safety as an escalating concern, driven by AI content flooding feeds and platform moderation rollbacks.
The source
Social Media Today / Emplifi
State of social media marketing 2026: AI is universal, impact and brand safety are not
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