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No. 0430
Published
PepsiCo hands global media to Publicis amid transformation at CPG giant
Why it matters
A global CPG moving its media account is always a signal worth reading for where holding-company AI and data capabilities are winning pitches. Useful context when benchmarking your own agency-of-record structure. Watch for what specifically Publicis pitched that the incumbent didn't hold onto.
The source
Marketing Dive
PepsiCo hands global media to Publicis amid transformation at CPG giant
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