No. 0061
Published
OpenAI turns on cost-per-click ads inside ChatGPT
Why it matters
Advertisers can now bid 3 to 5 dollars per click, ten weeks after the CPM model launched, where CPMs have already fallen from 60 to 25 dollars. OpenAI is recruiting its first Advertising Marketing Science Lead to build attribution from scratch, and is moving faster than Netflix or Uber did on ads. Intent here is built through conversational prompts rather than keywords, which is a different user mindset at comparable CPCs to premium Google Search.
The source
Digiday
OpenAI turns on cost-per-click ads inside ChatGPT
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