OpenAI's ads business hits Europe at the six month mark

Why it matters

OpenAI switches on advertising across 31 European markets on 24 August, six months after the US pilot began. The rollout required GDPR work, in particular explicit consent for personalised targeting, so the European product is a consent-gated version of the American one. The surface where people ask questions is becoming a paid channel in Europe, not only an organic one.

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