No. 0266
Published
OpenAI is sharpening its focus on enterprise advertisers
Why it matters
OpenAI is recruiting a head of ads enterprise marketing at 374,000 to 415,000 dollars, with the stated ambition of becoming a premium advertising platform for the world's marketers. A hiring signal rather than a product launch, but an unusually explicit one. If assistant answers become a paid surface, arguments about what AI engines cite gain a competitor in placement, and any honest case will have to separate being cited from being bought.
The source
Digiday
OpenAI is sharpening its focus on enterprise advertisers
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