No. 0099
Published
OpenAI is already building the org chart of a mature ad business
Why it matters
OpenAI is hiring vendor management roles that only make sense if third parties will resell its ad inventory, signalling a reseller model of the kind Meta and Google run, well before any public ad product. Paid placement inside AI assistants is arriving faster than most brand teams have planned for. The window where AI answers are purely earned is closing, and it is closing on a hiring timeline, not a product timeline.
The source
Digiday
OpenAI is already building the org chart of a mature ad business
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