No. 0052
Published
New ways to buy ChatGPT ads
Why it matters
A self serve Ads Manager launched 5 May, letting US businesses run CPC campaigns inside ChatGPT conversations with no minimum spend. 100 million dollars of revenue in the first six weeks, a 2.5 billion target this year and 100 billion annually by 2030, with the UK, Mexico, Brazil, Japan and South Korea next. Ads are contextually targeted without conversations being shared with advertisers, a different model from search or social.