Home / creator-economy / No. 0477
No. 0477
Published
MIPCOM 2026 expands creator economy programming, embraces vertical content and generative AI
Why it matters
A legacy TV content market is now dedicating real programming to creators, vertical video and generative AI, a signal of how far the creator economy has moved into the mainstream content business. For brands it hints at more formalized creator-and-studio co-productions. Worth watching as a bellwether for where branded entertainment budgets flow next.
The source
Tubefilter
MIPCOM 2026 expands creator economy programming, embraces vertical content and generative AI
Read the original at tubefilter.com , opens in a new tab