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No. 0458
Published
Mark Ritson: Digital marketing's endgame was always automation. Strategy matters again
Why it matters
Ritson argues that as Google automates the tactical layer of digital marketing, the real differentiator shifts back to strategy and brand judgment rather than platform mechanics. It's a useful counterpoint to the AI-hype cycle: automation eating execution work raises the value of strategic thinking, not the reverse. A good one to reread before the next planning cycle.
The source
The Drum
Mark Ritson: Digital marketing's endgame was always automation. Strategy matters again
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