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No. 0181
Published
KSI will stream matches of the football club he co-owns, via DAZN
Why it matters
KSI has struck a deal with DAZN to broadcast Dagenham & Redbridge, the English fifth-tier club he co-owns, with creator-native production instead of conventional sports coverage. The explicit model is CazeTV, the Brazilian creator channel that took World Cup rights and set viewership records. The interesting inversion is that the creator now holds the rights and builds the property, rather than renting an audience to whoever already owns it.
The source
Tubefilter
KSI will stream matches of the football club he co-owns, via DAZN
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