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No. 0328
Published
Kohl's names its first chief customer officer and folds the CMO role in
Why it matters
Kohl's is consolidating marketing, loyalty and personalisation under a single chief customer officer as its CMO departs. It is an operating-model signal rather than a hire: the reorganisation puts customer experience above marketing in the structure instead of beside it. Worth tracking as a pattern, since where a function sits on the org chart usually decides which arguments it is allowed to win.
The source
Marketing Dive
Kohl's names its first chief customer officer and folds the CMO role in
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