Influencers draw backlash for attending OpenAI's first luxury trip

Why it matters

OpenAI ran its first influencer trip and the attendees, not the company, absorbed most of the criticism online. The backlash came from existing hostility toward AI deployment rather than from anything specific to the trip. Hosted trips now import the brand's category controversy onto the creator, so the reputational cost is increasingly paid by the creator and they know it.

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