No. 0242
Published
IAB revisits AI disclosure in ads as legal requirements multiply
Why it matters
The IAB published version two of its AI Transparency and Disclosure Framework, responding to new AI-in-advertising rules that have come into force across the EU, parts of Asia, and US states like New York and California since the first version in January. The guidance warns that over-labeling creates disclosure fatigue, and recommends flagging AI only for consumer-facing synthetic content such as AI images or digital twins, not routine editing. A useful reference as more jurisdictions legislate AI disclosure in ads.
The source
Marketing Dive
IAB revisits AI disclosure in ads as legal requirements multiply
Read the original at marketingdive.com , opens in a new tab