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No. 0285
Published
How YouTube monetization is changing for the platform's smaller creators
Why it matters
YouTube is moving its ad revenue sharing thresholds at the same moment brands are pushing more money into direct creator partnerships. The result is a squeeze at the bottom of the creator pyramid and a widening gap between platform revenue and brand revenue. Brand money becomes the primary income line for creators below the top tier rather than the supplement. That makes this a buying window for the credible middle rather than the biggest audiences.
The source
Ad Age
How YouTube monetization is changing for the platform's smaller creators
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