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No. 0402
Published
Google Signs MrBeast for a Multiyear Deal Promoting Gemini, Google Health, Fitbit
Why it matters
Google just made MrBeast the face of Gemini, Google Health and Fitbit in a single multiyear deal, a signal that platforms now treat top creators as brand media buys in their own right, not just ad inventory. Expect other AI and consumer-tech players to chase similar creator-as-spokesperson plays as trust in traditional advertising keeps eroding. Worth watching whether audiences read this as an endorsement or as one more sign that MrBeast's reach is becoming infrastructure for Big Tech.
The source
Tubefilter
Google Signs MrBeast for a Multiyear Deal Promoting Gemini, Google Health, Fitbit
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