No. 0029
Published
GenAI will take over programmatic advertising in 2026, agentic AI is not far behind
Why it matters
The shift from AI as assistant to AI as autonomous actor, with Adobe's CX Enterprise "Coworker" executing tasks across defined business goals. McKinsey estimates agentic AI could support up to two thirds of current marketing activities, and organisations deploying these workflows report 10 to 30 percent revenue increases. The marketer's role moves from executor to orchestrator.
The source
eMarketer
GenAI will take over programmatic advertising in 2026, agentic AI is not far behind
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