No. 0041
Published
Gartner: marketing leaders expect AI automation of marketing work to double to 36 percent by 2028
Why it matters
From 16 percent today to 36 percent by 2028. Agentic AI spending is forecast at 201.9 billion dollars in 2026, with 40 percent of enterprise applications embedding AI agents by year end, up from under 5 percent in 2025. The open question is whether the freed capacity gets redeployed to strategy or simply cut.
The source
Gartner
Gartner: marketing leaders expect AI automation of marketing work to double to 36 percent by 2028
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